The New Branding Playbook

Ryan Landau

By on 05/08/17

The New Branding Playbook

Consider the old school branding playbook: Brands were defined by taglines and ad budgets. The bigger the pile of cash, the "better" the brand.

Today, that script's been flipped.

Companies like Warby Parker, Patagonia, and MailChimp don't out-spend their rivals to build well-respected brands. They build from the inside — focusing on team and culture and community. And when that foundation is set, they let their raving fans help them do the talking.

With that in mind, we at re:purpose put together what we think is the new branding playbook. You can check it out here:

Find a startup company that you respect.

 

Recent Posts

Michigan Startup, Rivian, Secures $350M Investment

Plymouth-based electric truck manufacture, Rivian, secured $350 million in investments this week, marking it the...

Read More
6 Best Detroit Startups for Full-Stack Developers

From building APIs to collaborating with product and design, the life of a full-stack developer is a busy one. We know...

Read More
Detroit Startups on the Rise: Argo AI

In the race for accessible and modern mobility, a local startup is on a mission to improve the way the world moves....

Read More

Get started today.

or
Shares
Facebook LinkedIn